Package design for Stanley branded accessories.

John Knutson

All the Tools In The Tool Box

Go for it!

Resume

Summary of Professional Skills and Experiences

Versatile and seasoned Graphic Designer and Marketing Specialist bringing 15+ years of experience in strategic marketing, branding, and content development across diverse industries. Well-versed in producing impactful advertising campaigns, managing social media marketing, and creating compelling marketing collateral. Proficient in creative writing, graphic & web design, animation, and event planning.

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Graphic and Web Designer

2023 - Present

Gila River Indian Community Tribal Education Department - Sacaton, AZ

I currently provide creative graphic and web design support including illustration, animation, photography, creative writing, CMS management, conference and event planning/marketing, and more.

  • Maintain comprehensive CMS/website, growing thousands of new users
  • Regularly develop large conference and event theme oriented promotional marketing materials
  • Designed engaging digital graphics that enhanced user experience, resulting in increased website traffic and deeper student engagement.

Marketing Coordinator/Graphic Design Specialist/Freelance Contractor

2021 - Present

Arizona Army National Guard Recruiting - Phoenix, AZ

I provide on-going creative services to the Arizona Army National Guards' Recruiting and Retention Battalion (RRB) as a contract employee and a freelance contractor. Services include graphic/web design, development of collateral marketing materials, awards, creative writing, illustration, and development of visual and written content for social media marketing.

  • Created strategic marketing content to the Arizona Army National Guard’s Recruiting and Retention Battalion (RRB), resulting in improved recruitment visibility
  • Developed targeted video/motion animations and social media for large events such as the 2023 Men’s Final Four Basketball Championship, Blake Shelton, Country Thunder Concert Series, and others resulting in increased brand visibility

Marketing and Public Relations Manager

2013 - 2020

Health Quest Therapy - Wasilla, AK

Created branding and communications strategies for a rehabilitative therapy clinic group with locations throughout Alaska. Produced robust advertising and mass media information strategies involving television, radio, social media, and print. Recruited and managed a corporate-sponsored athlete, participated in community-focused, special marketing events, and sought out critical business relationships with key industry partners.

  • Created branding and communications strategies for a multi-location rehabilitative therapy clinic group expanding patient base to 60% of local market
  • Produced informational print and digital collateral graphics as part of comprehensive rebranding effort, improving visual appeal, expanding patient, and physician knowledge of our professional services
  • Forged strategic partnerships with local healthcare providers, resulting in a noticeable increase in patient referrals and enhanced community presence
  • Produced robust advertising campaigns for distribution on broadcast television creating increased referrals and patient visits
  • Recruited and managed a corporate-sponsored athlete and expanded participation in community-focused marketing events, increasing brand awareness

Freelance Creative Marketer - Missoula, MT

2011 - 2013

Freelance creative professional provided comprehensive communication solutions for developing small business concerns.

Additional Experience

Marketing Director and Special Projects

Impact Case and Container / Heater Craft - Rathdrum, ID

Implemented strategic sales initiatives, leveraging expertise in creative and technical writing and design to drive development for various brands and channels of distribution. Grew aluminum firearm case customers to include all significant national outdoor retailers. Achieved substantial annual cost savings by creating and managing a successful manufacturing program for parts and assemblies produced in Asia. Developed and maintained two comprehensive e-commerce websites.

  • Grew aluminum firearm case customers to include all significant national outdoor retail companies
  • Created and managing a successful manufacturing program for parts and assemblies produced in Asia achieving substantial annual cost savings and increasing profitability
  • Developed and maintained two comprehensive e-commerce websites growing in-house sales and improving customer experience

Graphics Manager

Jore Corporation - Ronan, MT

Art Director and Department Manager for a manufacturer of power tool accessories. Produced national sales stratagems that included product development, packaging, branding, and retail marketing at the point of sale for private label and branded power tool accessories.

  • Oversaw the creation and launch of hundreds of stock-keeping units (SKUs) for Costco, Lowe’s, The Home Depot, Sears, and others
  • Recruited and led a team of creative professionals including artists, engineers, and project coordinators that grew company from 5 M in annual revenue to 60 M in five years

Education and Certifications

Master of Fine Arts in Creative Writing

Southern New Hampshire University - Manchester, NH
Graduate Certificate in Teaching Online Creative Writing

Bachelor of Science in Web Design and Interactive Media

Art Institute of Pittsburgh - Pittsburgh, PA

Associates of Applied Arts in Communication Design

Colorado Institute of Art - Denver, CO

Articulate Storyline 360

Certificate of Completion - Udemy


My Professional Journey

John Knutson, MFA, BS. I hail from Western Montana, where, from an early age, I pursued two great passions — outdoor adventure and design. After high school, I attended The Colorado Institute of Art in Denver and later The Art Institute of Seattle, receiving my first degree in Visual Communications. I spent the following years in the Rocky Mountain West. Climbing and trekking the great wilderness lands of the west, living the outdoor life, and working as a professional creative. I served as a Designer, Proofreader, Illustrator, Graphics Manager/Art Director, and Creative Director in various industries and locals, including advertising and manufacturing. With technology advancing, what seemed like hourly, I adapted my professional skill set, earning a BS in Web Design and Interactive Communications. Later, after relocating to South-Central Alaska in search of big mountains and even bigger fish. I returned to school. This time, I was awarded an MFA in Creative Writing and completed my first novel, a contemporary sci-fi/eco-adventure thriller. In 2021, I returned to the lower forty-eight to be near family – because it's good to be a grandpa.

john knutson summit mt rainier
Dawn summit of Mount Rainier

Call: 907-414-8100, I am ready to discuss future opportunities.

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